In this section I want to show you how to find keywords and also how to create a keyword tree. This keyword tree will be what you use as the basis of your site.
Everything flows from your keyword tree. In this example, I am going to use a fictitious blog and keyword set for that fictional blog, so you can see first hand how I do my keyword research.
You want to click on the 'search for new keywords using a phrase' link.
Now we can start searching for keywords. Where it says 'your product or service', that's where you want to put in your keywords.
Before you do that however, you want to change the location settings, maybe. Let me explain.
If you are a local business, you will want to change the location to your COUNTRY. If you are in the United States, change it from all locations to the United States. Don't drill down any further.
Don't drill down by state or city, which you can do, but we don't want to.
If you are in another country, select that country from the drop down menu. This will give you the search results from that country, not from everywhere in the world. Very important you do this step.
If you are a global business or a blog or don't want to target specific locations, leave this on all locations.
Now, for the moment, you don't need to change any other settings. In fact, I'd leave all settings as they are in the future, especially if you are new to this. Best not to complicate a simple process.
Now you want to put in some keywords into the keyword search area.
This is where you will want to create your keyword tree and you will need to take notes.
I'm going to start using my example of my fictitious blog. I'm going to say I run a travel blog and I'm going to create an article on 'Things To Do In Chicago'.
That's my seed keyword. The keyword that all others will spring from, meaning, long tail keywords.
You always need to start with a seed keyword.
If you are a dentist in Chicago, then your first seed keyword would be 'dentist Chicago' or 'Chicago Dentist'.
If you were writing an article on the best vacuum cleaner, then my seed word I put into Google's Keyword Tool would be 'best vacuum cleaner'.
So my seed keyword is 'Things To Do In Chicago'. So I would put that and only that keyword into the search tool and then I'd click on 'keyword ideas'.
Now I have a list of keywords relevant to my seed keyword and their search volumes. I'm going to create my tree and then I would work out the competition for each keyword below.
Things To Do In Chicago (90,500)
Fun Things To Do In Chicago (8100)
Free Things To Do In Chicago (6600)
Best Things To Do In Chicago (3600)
Things To Do In Chicago With Kids (2900)
Things To Do In Chicago This Weekend (9900) (This could be it's own content piece as it might be something that needs to be updated regularly.)
Things To Do In Chicago Today (9900)
Top Things To Do In Chicago (2900)
Cheap Things To Do In Chicago (880)
Romantic Things To Do In Chicago (880)
Cool Things To Do In Chicago (1000)
Things To Do In Downtown Chicago (1300)
Top 10 Things To Do In Chicago (1900)
I would keep going on like this until I found every relevant keyword.
I would then find all the sites ranking for these keywords and put those sites into SemRush.com so I could see A) who I was up against and B) more keywords I probably didn't even think of.
Get as many keywords as you can as you can cull later on. A lot of these keywords will become long tail keywords in your piece of content.
Yes, you want to rank for;
'Things To Do In Chicago'
But if you look above, you will notice that the longer tail keywords actually add up to close to what the main keyword gets in search volume.
That's why long tail keywords are so important. Don't just stop at the one keyword. You can work all these keywords naturally into your piece of content.
I would create one epic post or piece of content for this keyword set. If you create too many pieces of content on your site on very similar keywords, you will start competing with yourself in Google.
Google will rank the page that it thinks is most relevant and that might not be the right page for the right keyword, so try and group very similar keywords together into one piece of content.
I'd also run these keywords through SemRush.com as well to get the most accurate search number that I talked about earlier.
Another question I get asked often is search volume. How much or how little. This really depends on what your aim is.
If you are a local business and a keyword has 50 searches a month but it's highly targeted and one or two new leads a month would be a good new income source for you, then target it.
I am going to talk about commercial values of keywords shortly.
If you are writing a blog post like my example above and there are plenty of good keywords already, I'd probably stick with keywords higher than 250 searches a month.
You can write and try to rank for keywords with a small amount of search volume all day long, it will all add up and usually the small search volume keywords are easier to rank for. Another point to make is, there will often be very similar keywords in your keyword tree.
After I've done my keyword research, I'd go and look at the competition levels again. I may find it's too competitive to worry about, I may find it's just right and I may find that regardless of the competition levels, I just want this article on my site to target these keywords regardless, which is perfectly fine.
Importance Factor: 10/10 – Without Keyword Research There Is No SEO And No Rankings. If You Get This Part Wrong, You Are Dead In
The Water Before You've Even Begun.
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