How to Find Competitors’ Keywords

 Finding The Keywords Your Competitors Are Ranking For

Being able to see what keywords your competitors are ranking for and what those keywords search volume is, is a massive leg up for you.

This is perfectly legal by the way.

Why is this sort of information important? For a few reasons; It helps you find better keywords you might not have thought of

It helps you determine how hard a keyword is to rank for – If your competitor can do it, you probably can to

You can see how much search traffic your competitors are getting

So let me show you how to do it.

Again, you will need to go to; http://www.semrush.com

You can use the free option, but it is limited. You won't be able to see all the data and you can only do a limited amount of searches per day.

Sign up for a free account for now and if you need more, try it out for a month. It's very easy to use, you just put in the address of your competitors website.

If you want to look at all the keywords their entire site is ranking for, type in their address like this; sitehere.com No http:// or www.

If you want to see a specific page on their site, add in the above http:// or www. Or both 

Select the country you want to search in. If your site is global, like a blog, use US, if you are only looking at ranking for a specific country, use the drop down menu to find that country.

This is great for local or small businesses.

Again, relevancy comes into play. If you are a business who only does business in one country, use that countries search results only.

You can see an example of a SemRush search above. I was looking at a websites specific page who was ranking for 'teeth whitening Chicago'.

I can now see the top keywords that page is ranking for and the search volume.

It shows me their position for each keyword and the search volume and the cost per click if you wanted to advertise for that keyword with Google Adwords.

There is a lot more to this tool, but I suggest you play around with it yourself as the rest of it's features are outside the scope of this book.

 

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