Nothing happens without keyword research in the SEO landscape.
While keywords are playing a slightly smaller part in rankings these days, they are still vitally important and therefore it's vitally important that you learn how to do proper keyword research.
If you don't know what keywords are important to your business or what keywords are the most valuable to your business, you are kind of stuck in the middle of no where.
Choosing the wrong keywords can cost you big time. Trying to rank for the wrong keywords will cost you money and more importantly time.
So in Part #1, I'll be teaching you the following; Why relevancy is probably THE top SEO ranking factor and the one that affects your bottom line the most.
How to determine (roughly) the competition of a keyword and how hard it is to rank for a certain keyword. Some keywords are almost beyond rankable and there are often better alternatives.
One of the biggest flaws I see in keyword research is not using exact volume numbers for your keyword search amounts. I'm going to show you a very accurate way to determine keyword search volumes and how many visits you can expect to receive.
I'm going to show you a simple way to find all the keywords your competitors are ranking for, including the search volume and even how hard it is to rank for said keywords.
Commercial keyword intent. Unless you are running a blog and wanting to just go for sheer volume of visits, you will need to work out whether or not the keywords you are choosing have any commercial intent behind them, otherwise you are just ranking for fluff keywords of no value.
The goal of SEO is not sheer volume of traffic (not usually), but actual sales or at the very least getting your visitors to take an action that will lead to revenue for you. That can only happen if you choose the right keywords to begin with.
What do I mean by relevancy?
Google wants to rank the most relevant and helpful sites for the keyword or search term that was searched for. Makes sense right?
When you search on Google for a Plumber in Seattle, you don't want results for a bakery. No, you want to find a plumber.
That is relevancy in its simplest form.
The #1 key to search engine rankings and keyword research is being the most relevant search result for the keywords you are targeting.
Relevancy is needed in keyword research and relevancy is needed on your site as well, which I'll get to later in this blog.
You want to find the most relevant keywords for your business or blog. I see a lot of businesses trying to rank for keywords that are only slightly relevant just because they think more keywords the better.
I was doing work for a client who was an electrician in Raleigh, North
Carolina and he was absolutely set on the fact that he wanted to rank for the keyword 'Electrician North Carolina', even though as I found out, he only accepted work inside the Raleigh area.
While that keyword is somewhat relevant as he is an electrician in North Carolina, he didn't however offer his services outside of Raleigh, so the relevancy was completely gone.
'Electrician Raleigh' ended up being the keyword we really targeted for his site, but not without a struggle. Don't think more keywords at any
cost, think relevancy.
What are the keywords that are most relevant to you? Really think about that. What are the keywords your potential customers are searching for to find you? Same goes if you are writing a blog post. Let's say you have a blog post on the best eye creams under $50. You should be looking at keywords
related solely to eye creams, not skin care or other beauty products.
Be relevant.
Be the most relevant search result for the keywords you are targeting and Google will reward you for it.
If you try and stuff keywords into your content or rank for keywords you are not relevant for, you will get no where fast and waste a lot of time and money and quite possibly get slapped by Google.
Relevancy is a huge ranking factor, it is THE factor in some ways, and there is no reason to go any further if you cannot grasp this simple but powerful concept.
You can't be all things to all people.
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